brandsExclusive is New Zealand's newest online shopping destination for fashion, footwear and accessories.
Our community of switched-on members enjoy shopping for their favourite New Zealand and international labels at significantly reduced prices - up to 70% off retail. We work closely with over 800 premium brand partners to secure the best available offers on exclusive products for our members.
As a member, you'll receive insider access to our daily sales events. Membership to brandsExclusive is totally free; you just need to be over 18 years old.
Behind brandsExclusive is an experienced team of fashion and eCommerce experts. Our fashion scouts are constantly out there, scouring both Kiwi and global fashion centres for the trends, brands and products you've always wanted.
brandsExclusive is a proud partner of APN News and Media, alongside household names including The New Zealand Herald, Simply You and GrabOne.
Meet the Team
Co-Founder and Managing Director
Daniel co-founded brandsExclusive, Australia’s first online private shopping club, with Rolf in 2009. He has since seen brandsExclusive grow into one of Australia’s leading fashion websites.
Daniel has dedicated his career to building innovative and compelling e-commerce businesses in Australia and Europe. Alongside brandsExclusive, Daniel was also a founding shareholder of online shoe retailer Styletread and co-founded group-buying site Spreets.
When he's not at the helm of Australia’s leading online shopping club, Daniel enjoys art, surfing and spending time with his family. His favourite brandsExclusive purchase is his Globe Longboard.
Co-Founder and Managing Director
Rolf is the Co-founder and Managing Director of brandsExclusive. His passion lies in revolutionising the landscape of e-commerce, both in Australia and internationally.
Rolf brings to the table a whole host of management experience in high growth, fast paced consumer retail environments, as well as logistics management expertise from his time at international super-store IKEA.
In his spare time, Rolf can be found sailing the waters of Sydney’s northern beaches. He loves his Artex bag from brandsExclusive, and brings it to the office each and every day.
Craig Van Zyl
Chief Operating Officer
As brandsExclusive’s Chief Operations Officer, Craig leads the company’s Technology, Logistics and Warehousing, Marketing and Production departments.
Craig brings to brandsExclusive a wealth of experience across small to large global organisations at an executive technology leadership level. As the former Group Chief Information Officer at APN News and Media (2012-13), and the Regional Chief Information Officer at Amway (2009-2012), his professional pedigree is one that is deeply entrenched in digital innovation, leadership, technology and strategy.
South African born, Craig moved to Australia 13 years ago and currently lives in Sydney with his wife and two young children. A self confessed outdoor enthusiast, he enjoys spending his rare downtime surfing, fishing and camping.
Chief Merchandising Officer
As Head of brandsExclusive’s Buying Team, Tina oversees a team of talented and diverse buyers to bring the most competitive offers on the best products to brandsExclusive members daily.
Tina has had extensive experience with key Australian and International brands and businesses in her senior management roles at Zanui, Freedom Furniture, Pacific Brands and Country Road. She brings to the team her talent and passion for business and brand excellence, supported by strong insight to market, product and consumer trends.
Tina loves to cook and is always trying new and exciting recipes. She has two favourite purchases from brandsExclusive – her beautiful antique silver Moroccan mirror and Le Creuset cast iron casserole dish.
Head of Product
In his role as Head of Product at brandsExclusive, Daniel manages our overall product vision, transforming customer insights and creative ideas into innovative products and features. Daniel is a Spanish native who moved to Australia with his wife in 2009 after spending 7 years working for France-based travel technology company Amadeus. He is also the office's resident DJ, making sure that everyone's musical tastes are catered for in the daily music playlists. His favourite brandsExclusive purchase is a telescope, used for a little leisurely stargazing.
Chief Financial Officer
Darren is a finance director with an impressive record of delivery across multi-site sectors in retail, hospitality and healthcare. In his role as CFO, Darren has led the Finance and Operations teams through significant periods of development, enabling them to more effectively support the company’s evolving business strategies.
Darren’s weekend time is usually filled with supporting his two children at various sporting activities. His favourite brandsExclusive purchase is a cheese knife and fork set, which looks great on the family dining table.
Head of Logistics
Bringing over 25 years of logistics experience from various companies involved in local and international supply chain operations, Trevor manages a team of over 80 people at the warehouse! Trevor and the team are constantly on the lookout for ways to improve logistical efficiency and a seamless member experience.
In his spare time, Trevor can be found enjoying a sailing session on the harbour, or spending time with his wife and 2 teenage children.
Head of Customer Service
In his role as Head of Customer Service, Stephen oversees our dedicated and passionate customer service team, ensuring that our members have the best shopping experience possible. As a former call centre manager for Optus and with over 13 years of experience in Customer Service, Stephen possesses a true passion for people and an unwavering customer centric disposition. In a former life Stephen was a restaurateur and to this day maintains a love of cooking, a fine drop of red and a perfectly made espresso. In his down time Stephen cites “attempting to play golf” as one of his favourite activities.
Human Resources Manager
Susan began her journey with the brandsExclusive family as Customer Service Manager in 2011, and in 2012 she moved into her current role as Human Resources Manager. Susan is constantly searching for talented individuals to join our dynamic and fast growing team. She looks after the entire company, encouraging and enacting team ideas, pioneering initiatives, and fostering a vibrant and positive work culture.
On the weekends Susan very much enjoys strumming a tune on her guitar, or a leisurely round on her favourite local golf course. Susan’s favourite brandsExclusive purchase is a sophisticated Joanie Loves Chachi dress in a gorgeous shade of lavender.
General Manager brandsExclusive New Zealand
As the General Manager of New Zealand, Michael brings to the team a broad range of experience in service, logistics, business development, finance, and most recently as COO of the New Zealand Shopping Channel.
Michael is also the Co-Owner and Director of Ponsonby based ‘Cook the Books’, a retail business specialising in culinary books, events and cooking demonstrations. Not surprisingly, Michael loves sampling new and unique foods and very much enjoys cooking.
In his spare time, Michael volunteers as a mentor for disadvantaged university students with the First Foundation Scholarship Programme. His favourite brandsExclusive purchase is his Fred Perry black suede sneakers.
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